Tim Clark wants NASCAR to be better storytellers to counter "brand perception problem"

Tim Clark, EVP & Chief Brand Officer at NASCAR, joined a panel at the Autosport Business Exchange in New York where they discussed the constant effort to grow and expand the sport's audience.With the rise of Formula 1's U.S. fandom, IndyCar's new partnership with FOX, and NASCAR's $7.7 billion media rights deal, there's a lot to be excited about. Clark said how a 'rising tide lifts all ships' ...Keep reading