TikTok Shop org chart: See the 14 executives running its US e-commerce operations and their direct reports

Illustration by Samuel Boivin/NurPhoto via Getty Images TikTok Shop is the video app's big bet on social commerce.Since launching in the US in 2023, the company has recruited thousands of brands and influencers to post shopping videos and host livestreams.While Shop's operations were initially led by alumni of Amazon and other US companies, after a series of reorgs, review cycles, and voluntary exits, its team is now largely overseen by executives with backgrounds in Chinese e-commerce.Through a leaked org chart and conversations with company insiders, we have put together a clear picture of TikTok Shop's operations leadership structure.TikTok Shop's top US operations leader is Mu Qing, a former e-commerce executive for Douyin, the Chinese version of TikTok. Mu reports to Bob Kang, the e-commerce lead at ByteDance, TikTok's global parent company. Six out of the seven US product category leaders who report to Mu previously worked in China at ByteDance or other companies. The executive running TikTok's US Shop creator team previously led Douyin's creator team.A TikTok spokesperson said its Shop US leadership team "has remained largely unchanged for more than a year, and the entire organization is focused on helping American businesses of all sizes grow and succeed on the platform."Below is an org chart showing TikTok Shop's US operations leaders and their direct reports:Read more about how TikTok Shop's US organizational structure has shifted over the last few years. Read next Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know Business Insider tells the innovative stories you want to know Dan is a correspondent at Business Insider covering TikTok, YouTube, and the business of social media.He writes about how creators earn a living from social apps, the inner workings of companies like TikTok, and the many ways that social media is impacting Hollywood and other industries like e-commerce, sports, music, and news.He previously wrote about marketing and entrepreneurship at Ad Age and Inc. Magazine. He was a McGraw Scholar in business journalism at the Craig Newmark Graduate School of Journalism at CUNY and a graduate of Middlebury College. Disclosure: Dan previously worked at the ad tech company, The Trade Desk, where he was granted stock as part of his compensation. TikTok Exclusive