TikTok ofrece capacitación y fondos para pymes argentinas: “Dejamos de ser una app de bailes”
TikTok is making a significant shift from its original focus on dance videos to support small and medium-sized enterprises (pymes) in Argentina by providing both training and $30,000 in funding. Laura Reyna, TikTok's Public Affairs Manager for Latin America, highlighted this initiative, which aims to help local businesses thrive. This move underscores TikTok's broader strategy to diversify its platform's impact beyond entertainment, reflecting a growing trend of social media platforms stepping up to support local economies during challenging times.
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