TikTok Is Driving A Men’s Fragrance Boom

TikTok Is Driving A Men’s Fragrance Boom

What's that smell? It could be a TikTok influencer who’s doused himself in the scent he’s pitching. Corporations and influencers alike are capitalizing on a post-pandemic boom in fragrances in the US, particularly among men. Rainier Harris reports. (Source: Bloomberg)

Original Source

Read the full article at Bloomberg →

KhanList aggregates and links to publicly available news content. We do not host full articles from third-party sources. Always verify important information with original sources.