Tiffany & Co. broke its iconic brand color out of containment to promote ocean conservation
Tiffany & Co. owns one of the most tightly guarded brand colors in the world. With one campaign, the company broke that iconic blue out of its strict containment—and it paid off. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2026\/09\/2026-IBD_social-share-2-16x9-1.jpg","imageMobileUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2026\/09\/2026-IBD_social-sh...
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