Tide Owns 40% of the Detergent Market — So Why Is P&G Reinventing It With Something Industry Experts Say Nobody Needs?

P&G, the powerhouse behind the bestselling Tide detergent, has decided to reinvent its own product despite owning 40% of the market. Experts question the need for this innovation, suggesting it's more about staying ahead of potential disruption rather than addressing consumer demand. This bold move indicates P&G's strategy to continuously innovate and maintain its competitive edge, signaling a potential shift in how established brands approach product development and market dominance.