This Retailer Shut Its Fitting Rooms and Angered Customers. It Might Boost Sales Anyway.

This Retailer Shut Its Fitting Rooms and Angered Customers. It Might Boost Sales Anyway.

A popular teen retailer has closed fitting rooms in over 50 of its US stores, sparking outrage among customers who miss the convenience. Despite the backlash, the company reports a significant increase in sales, suggesting that the change may be driving more impulse buys. This move could signify a broader trend in retail where companies experiment with fitting room alternatives to boost sales and reduce return rates, challenging traditional shopping experiences.

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