This question saved Intel. Are you asking it?

In 1985, Intel was in trouble. Japanese competitors were dominating the memory chip market that Intel had helped invent. Inside the company, leadership debated what to do. During one conversation, Andy Grove, then Intel’s president and COO, asked CEO Gordon Moore a deceptively simple question: “If we were replaced tomorrow, what would a new CEO do?” Moore didn’t hesitate. “He would get us out of the memory business.” The two men looked at each other and realized something uncomfortable. They...