This men's grooming brand is combining scents with self-care, and I'm into it

If I’ve learned anything in my time as a men’s shopping expert, it’s this: linen suits will always, always appeal, the quest for the perfect white T-shirt is endless, and, finally, smelling great is a superpower.For the former two problems, my other online ramblings can help you out. But for the latter? You’ve come to precisely the right place. After almost a decade in the men’s shopping space, I’m yet to come across a brand more dedicated to scent and fragrance profiles than Salt & Stone. Created in Los Angeles by former professional snowboarder Nima Jalali, everything that Salt & Stone creates has been informed by Jalali’s years-long career spent in sun, wind, cold, altitude, and all manner of complex meteorological conditions that demanded more care than the market was originally offering. Simply put, everything from the product formulas to the blend of scents has been cultivated in and inspired by nature.Designed for daily rituals and next-level performance, Salt & Stone products clean and soothe your skin while building a scent profile that maintains freshness, encourages mindfulness and adds a touch of subtle seductive power. Yes, please.As for how to use the wealth of products available amid Salt & Stone’s collection? Below I’ve broken down what to use, in what order, and when, to take all the thinkwork out of feeling fresh, carving out some you-time, and smelling greater for longer. I can’t pick your scent (Salt & Stone has an online scent quiz for just that), but I can handle everything else.Salt & StoneStep one of building your lasting scent begins with body wash in the shower. Kicking off your cleaning ritual, Salt & Stone’s aromatic gel body wash is formulated with Vitamin C, niacinamide, hyaluronic acid and prebiotics that hydrate as it cleanses. Plus, the scent options available are wholesome, fresh and transportive, working to clear your head and freshen both body and mind.Salt & StoneYou’re out of the shower – wrapped in a towel but still a little damp – now’s the time for either Salt & Stone’s body lotion or body cream. As for which is best for you, the body cream is ultra-rich and restorative – ideal for either a night-time hydration soak or simply those with drier skin – while the body lotion is a more everyday-friendly choice. It’s fast-absorbing, never heavy and soft on the skin. Either way, you’re building your scent story and nourishing your skin barrier. Salt & Stone Working to seal both scent and hydration, this body oil is a fast-absorbing layer that slips easily over the previous step once dry. Developed and formulated with rich macadamia oil, seaweed extracts and squalane, Salt & Stone’s body oil dries down to give skin a glowy, non-greasy finish. Salt & Stone has just two available scents in this product, but fortunately they all blend harmoniously, and the range is set to expand.Salt & StoneLike body wash, this step goes without saying; however, Salt & Stone’s deodorant is one of its most heralded products. In fact, throughout 2025, Salt & Stone sold one deodorant every five seconds.Designed to protect your scent and freshness for 48 hours, this award-winning, aluminium-free product is subtle and lightweight enough for daily wear, while using prebiotics to balance the skin's microbiome, and spirulina and niacinamide to support the skin barrier through your day’s movement.Salt & StoneThe final touch? Body mist, of course. Providing an all-over scent, this is the step that all the others have built to, and the one that ensures compliments all day long. Just a few spritzes are enough to maintain the fragrance all day, plus its nutrient-rich formula is infused with red algae and glycerin. It smells good; it does good.