This is how marketers can win in the age of AI

According to Ipsos, two-thirds of American marketers would fail a basic marketing test. The market research company’s study found that most marketers couldn’t answer even basic questions about the fundamentals of their own profession. Fully 40% didn’t know what “positioning” meant, 54% didn’t know what “above the line” meant, and half didn’t know what “penetration” meant. Not surprisingly, the study sparked panic in the form of dozens of articles and...