This Amazon Fire TV Stick Is Just $38 Right Now for October Prime Day

Stephen Johnson Stephen Johnson Senior Staff Writer ExperienceStephen Johnson is a senior staff writer at Lifehacker covering pop culture and technology, including the columns “The Out-of-Touch Adults’ Guide to Kid Culture” and “What People Are Getting Wrong This Week.” Read Full Bio October 6, 2026 Add as a preferred source on Google Add as a preferred source on Google We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. Credit: Amazon Table of Contents A lot of companies offer discounts during October Prime Day, but the steepest price drops are usually on Amazon's house brand. Case in point: This Amazon Fire 4K Stick is $37.99, a 45% discount on the list price. The 4K Fire Stick is optimized for streaming to 4K televisions. It's Wi-Fi 6 compatible, supports Dolby Vision, HDR10+, and Dolby Atmos audio, too. There's no installation hassle either: You just slide it into the HDMI port, and you're rolling. The 4k Fire Stick provides a lot of entertainment for $38. Obviously, you can stream thousands of movies and TV shows across all major streaming services, but you can also use it for gaming. Hook up a controller and your Luna or Xbox Game Pass, and you can play hundreds of games, including Call of Duty: Black Ops 7 and Hogwarts Legacy, without a console. The Fire Stick is fully Alexa-ed up, too. Just hit the voice remote button and talk to the digital assistant to get show recommendations, ask questions like "Wasn't that guy in that other show?" or just have a little conversation about any topic at all. You can even manage your smart home from your remote control. What do you think so far? Our Best Editor-Vetted Prime Day Deals Right Now Deals are selected by our commerce team Lifehacker has been a go-to source of tech help and life advice since 2005. Our mission is to offer reliable tech help and credible, practical, science-based life advice to help you live better. Our Mission Our Team Newsletter © 2001-2026 Ziff Davis, LLC., A ZIFF DAVIS COMPANY. ALL RIGHTS RESERVED. Lifehacker is a federally registered trademark of Ziff Davis and may not be used by third parties without explicit permission. The display of third-party trademarks and trade names on this site does not necessarily indicate any affiliation or the endorsement of Lifehacker. If you click an affiliate link and buy a product or service, we may be paid a fee by that merchant.