They’ve got the beet: Montreal company is backed by one of Canada’s most famous vegans

VG Gourmet, a Montreal-based company, caught the attention of renowned vegan and rock star Bryan Adams, who reached out to the owners, Emmanuel Castiel and Chantal Bekhor, praising their products and inviting them backstage at a concert. This endorsement highlights the growing influence of veganism in Canadian culture and the success of local businesses that cater to this trend. With Adams' backing, VG Gourmet's products are gaining even more visibility, signaling a broader acceptance and demand for vegan food options in the country.