These two words that women say could lead to a health crisis

“I’m fine”—a vast majority of women utter those two words reflexively in various scenarios, when they’re not, in fact, fine. Now, Megababe is tackling this so-called ‘comfort tax’ with an ad campaign designed to encourage women to better advocate for themselves. On Monday, the personal care brand unveiled a series of bright orange-and-white ads across New York City that underscore how women have normalized discomfort. The campaign marks Megababe’s first foray into social-first...