These 3 key elements are what every change strategy needs

Experts have a lot of ideas about persuasion. Some suggest leveraging social proof to show that people have adopted the idea and had a positive experience. Others emphasize the importance of building trust and appealing to emotional, rather than analytical arguments. Still others insist on creating a unified value proposition. The problem is that change is not about persuasion. The best indicator of what we think and do is what the people around us think and do, and that effect extends out to...