There's No Moomin Merch Like Bottega Veneta Moomin Merch

Double Tap to ZoomStyleThere's No Moomin Merch Like Bottega Veneta Moomin MerchThe world’s favorite Finnish animated character has become the latest face of the franchised-character-to-luxury pipeline, and we love to see it. That’s right, illustrator Tove Jansson’s Moomin got the Bottega Veneta leather treatment — and it’s actually good? I’m not too shocked because it’s Bottega, a luxury brand known for leathercraft, but the most pleasant surprise lies in how organic Moomin Bottega actually feels, something that doesn’t always happen with character-luxury crossovers.The capsule feels a little left-field coming from Bottega, not a luxury brand you expect to link up with cartoon-y franchises. But, the Bottega-taste of it all comes from a balance between items literally stamped with Moomin comics and more clever pieces like the red-and-white striped Intrecciato-woven Andiamo and Campana handbags, which mimic Moomin’s striped apron. There are also artisanally crafted Intrecciato Moomin character charms, a delicious method of making what would otherwise feel like a cutesy Daiso find into a mini luxury item. (It’s all available November 11 in Japan, where Moomin is a bonafide celebrity, and November 18 rest of world.)Other luxury houses have previously run franchise-first plays to great success. LOEWE did Studio Ghibli in 2021, Balenciaga did Hello Kitty in 2020 (and they’re actually doing another Japan-exclusive collab…) Collaborations like these and Bottega Veneta’s Moomin collection are essentially fanboy grails that tap into a different demographic than a Richard Prince Louis Vuitton while still activating the human urge to collect. These leather Moomins demonstrate that there’s not so much separating an art-world aficionado and an action-figure collector, at least in the world of luxury. Everyone loves a specialty product that speaks to them! I bet my bottom dollar that there are people — probably with very deep pockets — who bought Studio Ghibli Puzzle bags though they still pronounce LOEWE like “low.” And you can bet Bottega Moomin will do similar numbers. That’s the power of a good franchise crossover, especially when the star is as cute as Moomin.Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase. Want to shop the products our editors actually love? Visit our SHOPPER page and subscribe to the newsletter for recs on all things fashion, footwear, and beauty.We RecommendBottega Just Broke Its Vow Of Instagram SilenceArtist Uniform: Steve McQueen Was a Bottega Guy Before Bottega Knew ItAll These Woven Shoes Are Bottega at Its BestState of the Art: Bottega Veneta Can't Quit This Incredibly Stylish Art CollectorLorenzo Musetti Looks AheadWhat To Read NextThere's No Moomin Merch Like Bottega Veneta Moomin MerchIt's High Time You Invested in a Better BeanieJordan's Fuzzy Green Dad Shoe Looks Like Bottega Was HereYoshitomo Nara’s Big-Headed Girls Have Found Their Forever DesignerNike’s Italian Leather Air Maxes Are Too Luxe for Their Own GoodYour Winter Wardrobe Could Use a Few Quiet Overachievers