There’s a curious phenomenon happening in the marketing industry. Is it a sign of ‘masculinization’?

Engineering is one of the most male-dominated workforces in America. As of 2023, only 16% of all engineers in the U.S. were women. Marketing, meanwhile, is an industry led by women: Though it has a more even split, the field still employs more women than men, with 60% of marketing roles in the U.S. being held by women. But a phenomenon in new job listings has some experts wondering if marketing is undergoing a reinvention—one designed to make it a more enticing field for men. The discourse...