The World Cup is coming to Atlanta. Small businesses hope it pays off.

Small businesses in Atlanta are making significant investments in anticipation of the World Cup, hoping the influx of visitors will boost their revenues. While the potential for a financial windfall is promising, the uncertainty of attendance and local economic conditions leaves the outcome uncertain. This situation highlights the broader trend of local economies pinning their hopes on major sporting events, raising questions about the long-term benefits and risks involved for small businesses and the community at large.