The Whitaker Group’s PUMA Era Starts With a Echo (& New-Old Sneaker)

Double Tap to ZoomSneakersThe Whitaker Group's PUMA Suede Is a Classic Gone TexturalThere's truly a first time for everything, even the Whitaker Group's debut collaboration with PUMA. It's hard to believe that after working with nearly every major sportswear brand, this is the retail group's first official PUMA linkup. But we're here. Finally.For the pairing's first release, the Whitaker Group and PUMA will drop a collaborative Suede CODA sneaker dubbed "Echo Points." It's three vintage-style takes, featuring faded suede uppers, fuzzy shoelaces, and stitched Formstrips.CODA is the official name of the Whitaker Group and PUMA partnership, which will actually span several drops and experiences. That means more sneakers and, judging by the July teaser, apparel.Your Highsnobiety privacy settings have blocked this Instagram post.CODA looks to function in the same manner as Whitaker and adidas' "Do Not Duplicate" project, essentially an ongoing series of exclusive sneaker releases. Even Social Status and A Ma Maniére, the Whitaker Group's brands, have done multiple collaborations with names like Nike and Jordan.Your Highsnobiety privacy settings have blocked this Instagram post.One and done just isn't the Whitaker way, it seems. They have a story to tell, and that takes time. So, sit back and enjoy the ride. It's unknown what awaits down the line from the Whitaker Group and PUMA. But for now, they're delivering nice PUMA Suede sneakers.They'll first launch via an EQL draw from August 10 to August 17. It will then get a wider release on August 21 on A Ma Maniére, APB, Social Status, and JAIDE's websites.Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase. Want to shop the products our editors actually love? Visit HS Shopping for recs on all things fashion, footwear, and beauty.We RecommendHow Salehe Bembury Cooked up His Best PUMA Sneaker Yet (EXCLUSIVE)A$AP Rocky’s Tour Is Actually a PUMA SS27 PreviewIn Plush Suede, ASAP Rocky's PUMA Is a Pretty MFPUMA's Signature Slim Sneaker-Turned-Mary-Jane Goes Aqua Marine PUMA's Most Classic Sneaker Is a Dapper Vibram-Soled Dress Shoe NowWhat To Read NextThe Whitaker Group’s PUMA Era Starts With a Echo (& New-Old Sneaker)Vans' Chocolate-Covered Skate Slipper Is a Hands-Free Dessert adidas' Olive Suede Loafer Isn't Your Normal 9-5 Shoe — It's BetterWe Don't Talk Enough About AURALEE's Great Left-Field FabricsNike’s Elegant Air Max Dress Shoe Goes Sugar-SweetA Silk Scarf Is Whatever You Want It to Be