The UK supermarket buys that could surge by 400% under new ‘dynamic pricing’ tactics

The UK supermarket buys that could surge by 400% under new ‘dynamic pricing’ tactics

FLOWERS could cost you five times as much on Valentine’s Day, and a small turkey £90 at Christmas if controversial dynamic pricing is ever rolled out in stores, we can reveal. Hiking and reducing prices according to demand is already widespread online, used by the likes of Amazon and Uber. The Bank of England predicts...

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