The truth about ‘mean girl’ Matilda Djerf & how £35M empire has crumbled after she ‘made employees cry in the toilet’
MATILDA Djerf built a £35 million company, convincing millions of women she was the internet’s sweetheart. With her perfectly blown-out hair and impeccable Scandi style, the Swedish influencer curated an image that fans desperately wanted to buy into. But after explosive allegations about the reality behind the brand emerged, the company was plunged into crisis...
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