The Travel Industry Power-Struggle Map

Skift Take Travel is not one market. It is a series of fights over who answers the traveler, who gets found, who owns the booking, who controls the inventory, who holds the wallet, and eventually, who remembers the trip. Last week, for Skift’s 14th anniversary, we published “Don’t Start a Travel Startup,” built around 14 lessons from watching travel companies launch, grow, pivot, and disappear. Its central argument was that founders should not build generically “in tr