The Tampa Bay Times’ new marketing agency may not be total pay-to-play, but it’s a rich move from holier-than-thou legacy media

The Tampa Bay Times has launched its own marketing agency, sparking debate over whether legacy media is straying from its traditional impartiality. While the agency claims to avoid outright pay-to-play practices, critics argue it's a bold move that could compromise journalistic integrity. This development highlights the challenges legacy media faces in maintaining public trust amid evolving business models, raising questions about the future of unbiased reporting.