The success KPIs nonprofits get right

Most organizations are built around a simple equation: Build a business, generate revenue, grow. I spent much of my career working within that equation, where success is often measured by familiar numbers: customers, dollars, CAGR. Nonprofits start from a different premise. Their purpose is to advance a mission. And I have long argued that the clearest missions rarely have a true endpoint. An organization can work toward its goal for decades without ever being able to say, “We’re done.” Me...