The SEO-to-GEO workflow diff: what we kept, cut, and rewrote

In November I pulled our team's project boards into a spreadsheet and counted hours. Not because I love spreadsheets; because we'd been telling clients we were "moving to GEO" and I had no idea if that was true or just the thing we said in calls. The honest answer turned out to be approximately 30%. Three out of every ten hours that had been categorized as SEO work six months earlier was now categorized as something else, mostly things with names like "answer audit," "entity disambiguation," or...