The secret strategy behind Whoop’s $10.1 billion valuation

When former Harvard squash cocaptain Will Ahmed developed the idea for wearable company Whoop in the early 2010s, he was focused on helping serious athletes like himself optimize their performance. The wristband he designed tracks activity, sleep, and recovery. But in August, the Whoop founder and CEO turned his attention to a very different audience: Medicare recipients. The Whoop Connected Care offering—which includes a Whoop membership, a Whoop device, and a third-party blood pressure moni...