The Rise Of The One-And-Done Eyeshadow

If you ever doubted the absolute stronghold eyeshadow palettes had on the 2010s, allow me to take you back, back to the beginning. I recently stumbled across an Instagram post from creator TreasurexTrove (username checks out), who was revisiting a full-blown product graveyard from the era — and it stopped me mid-scroll. One by one, she dusted off the palettes that defined a generation of beauty lovers. Anastasia Beverly Hills’ Modern Renaissance, Urban Decay’s Naked, Lorac’s Mega Pro, NYX’s Ulti...