The resilience gap: Why corporate reputation in the age of AI demands more than just trust

In the current landscape of corporate reputation, the old playbooks are failing. After two decades of falling trust in institutions, government, and companies, AI has accelerated this trend and traditional measurement metrics like “trust” aren’t measuring the full impact. Bully Pulpit International’s second annual Reputation Resilience Index reveals a sobering reality. The onset of artificial intelligence is posing two threats to corporate reputation. As AI increases the prevalence of misinfo...