The producer of Fleabag and Baby Reindeer's tip for finding a hit? Don't look for one

Francesca Moody, the producer behind the wildly successful shows Fleabag and Baby Reindeer, shared her unconventional approach to finding hits during an interview with NPR at the Edinburgh Fringe festival. Moody emphasized that she doesn't actively search for potential hits but instead looks for performances that resonate with audiences on a genuine level. This approach highlights the importance of authenticity and audience connection in the arts, suggesting that true success often comes from a sincere expression rather than a calculated strategy. Moody's insights underscore the unpredictable nature of what makes a show a hit.