The perfect Knicks orange? It’s actually carrot

When the MTA painted the subway station entrance at 34th Street and Eighth Avenue just outside Madison Square Garden in team colors to commemorate the New York Knicks’ first appearance in the NBA Finals since 1999, the blue looked perfect, but MTA’s creative team knew the orange wasn’t a match. “We are New Yorkers. We are Knicks fans. We know this didn’t feel right,” Gene Ribeiro, deputy chief customer officer for the MTA, tells Fast Company. “We just wante...