The Paula’s Choice BHA exfoliant is 20% off, plus 7 other bestsellers on sale today

NBC Selected independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more.Paula’s Choice BHA exfoliant, retinol serum, niacinamide and more are 20% off during the brand’s big saleOrders of $100 or more get 30% off, saving you even more when you stock up on your favorites.Oct. 16, 2026, 4:15 PM EDTThe sale includes a minimum of 20% off everything on the website.Paula's Choice When it comes to skin care, Paula’s Choice is one of my forever brands. I’ve tried a ton of their products — exfoliants, serums, moisturizers, you name it — and right now they’re up to 20% off during the Friends & Family sale — 30% off if you spend $100 or more. Below, I break down some of the sale’s best deals, and why you should jump on this chance to save while you can.Deal of the dayThis exfoliant from Paula’s Choice has held me down since college, and I don’t plan on putting it down anytime soon. It helps to clear bacteria and dirt from the skin, reducing acne, bumps, pimples and uneven texture using beta hydroxy acids and salicylic acid. I also love that it’s gentle enough for me to use it as a toner twice a day, every day if needed.This advanced retinol formula can help reduce the look of fine lines and texture, resulting in smoother, firmer skin, according to the brand. It also includes glycerin to hydrate the skin, along with vitamin C to brighten and improve skin tone.You can use this niacinamide serum to improve discoloration, blotchiness and uneven skin tone, resulting in a clearer complexion, according to the brand. The high 20% potency helps improve pore function while also unclogging congested skin.Why these deals are worth itMinimum 20% offBestselling products30% off orders of $100 or moreTrusted brandFree gifts with purchases of $150 or moreWant more from NBC Selected? Sign up for our newsletter, The Selection, and shop smarter.Why trust NBC Selected?I’m an associate SEO reporter for NBC Selected who’s been covering skin care, hair care and body care for more than three years. I frequently report on beauty deals during big sales events like Amazon Prime Day, along with weekly reporting on sales and deals from our favorite beauty brands and retailers, including Ulta and Sephora.Catch up on NBC Selected’s in-depth coverage of tech and tools, wellness and more, and follow us on Facebook, Instagram, X and TikTok to stay up to date.BETA