The overnight food highway feeding KL’s Kelantan breakfast craving

Sign up now: Get insights on the biggest stories in MalaysiaDriven by social media, Kuala Lumpur residents are developing a strong craving for Kelantanese kuihs and rich, gravy-heavy rice dishes.To meet demand, thousands of freshly prepared food packs are cooked in Kelantan and driven nearly 400 km overnight to Kuala Lumpur every day.The trend also reflects a growing longing for deeply authentic, traditional regional comfort food.TUMPAT, Kelantan/KUALA LUMPUR – Even as Singaporeans gravitate to Kuala Lumpur for food, people in KL are craving something else altogether: food from Kelantan.But they don’t travel there. The food is brought to them.Get unlimited access to exclusive stories and incisive insights from the ST newsroom