The new, handmade Apple Music logo leans into the science of sound

Apple Music just unveiled a rebrand that’s literally made out of sound. [Image: Apple] The new brand—which includes a new wordmark, a custom sonic logo, and a rippling visual language—was created through a partnership between the team at Apple Music, the bespoke design agency TBWA\Media Arts Lab (MAL), the music producer Fred again.., and his collaborator Nest Acoustics. It will begin appearing across Apple Music’s original content and event programming this week, and will later roll out t...