The new competitive edge brand leaders need to know

The most challenging conversation to have with brands is one that defies a commonly held belief: great content is enough. For decades, the marketing industry has abided by the same foundational belief that if they create something worthy of attention, their target audience will naturally engage with it. But this approach is a liability for both their reach and revenue. Today, brands are rapidly losing ground to content creators and bot farms, which each exhibit stronger algorithmic intelligen...