The new CMO playbook: how marketers are balancing broader remits and tighter budgets

Marketing leaders at the Cannes Lions festival are navigating a challenging landscape where their roles have grown significantly, yet budgets have tightened. They're grappling with the rise of AI, which poses a threat to creative marketing, and stressing the need for a CMO's voice in the C-suite to balance innovation with strategic oversight. This shift highlights the evolving dynamics within marketing and the critical role CMOs play in guiding brands through these changes, underscoring their importance in today's fast-paced, data-driven world.