The nepo babies making their fortunes through makeup from Kylie Jenner to Tyson Fury's 8-year-old daughter Valencia (and the stars like Harper Beckham eager to cash in too!)

Modelling, reality TV and advertisements for fashion brands used to be safe havens for nepo babies searching for ways to make money and a career outside of their renowned parents.But now, the world of cosmetics is proving to be more fruitful for children of the rich and famous - and rather than merely ensuring they're kept on the guest list at star-studded parties and red carpets, makeup empires have made them some multi-millionaires.Kylie Jenner's, for instance, has made her arguably the first millionaire nepo baby to benefit from beauty products, with Kim Kardashian's younger sister finalising a deal to sell a 51 per cent majority stake in Kylie Cosmetics to Coty Inc for $600million in 2020.Following on from her success, Hailey Bieber sold her skincare brand Rhode to e.l.f. Beauty in a jaw-dropping reported $1billion deal in May 2025.So perhaps it's no wonder that a whole new generation of nepo babies are eager to try and grab a slice of the makeup market.Harper Beckham - the 15-year-old daughter of David and Victoria - is preparing to launch her own skincare business next year, following the steps of her Posh Spice mother, who has already built a hugely successful fashion and beauty business worth a reported $100million.It's understood the teenager's cosmetics brand - reportedly named Harlo - will include facial washes and cream, with products aimed at Gen Z and Gen Alpha.Earlier this week, Tyson and Paris Fury's eight-year-old daughter Valencia became the latest nepo baby to land a makeup brand deal.The boxer, 37, and his wife, 36, announced on Monday that the aspiring influencer has released an exciting new collaboration with Superdrug, full of beauty and hair accessories.These are the children of showbiz parents scurrying to build makeup empires and taking advantage of the cosmetics boom among the younger generations...HARPER BECKHAM While Harper's final list of products are being kept under wraps, it's understood the range will include facial washes and creamsDavid and Victoria Beckham's youngest child Harper was just 13 years old when her parents started plotting potential business moves.Now 15, Harper is preparing to blow up the beauty market next year with her very own skincare business named Harlo by Harper.Harlo is a modern, gender-neutral name of British origin, functioning primarily as a less common variant of the name Harlow. While Harper's final list of products are being kept under wraps, it's understood the range will include facial washes and creams.A source told The Sun: 'Harper has been working on a name with the team working on the brand for a while and came up with Harlo By Harper. The trademark applications are signed and sealed.'Although there is no set date for a launch yet, the aim is to officially start the roll out at some point next year.'Victoria has been guiding and supporting Harper every step of the way in this venture. Both Victoria and David couldn't be more proud of Harper.' In May it was revealed that Harper suffered a blow to her business plans as she was denied her first choice naming rights in the US. Back in October, it was revealed the Beckhams had trademarked the name HIKU BY Harper in the UK, putting the steps in motion for the upcoming beauty line.However, Brand Beckham suffered a setback after the US Patent and Trademark Office issued an 'initial refusal' to the name as it could be confused with existing companies.The Sun reported the denial came as 'Harper' is registered for brooms and scrubbing brushes, while 'Hiku' is trademarked for toiletry and fragrance products.The Beckhams applied for the trademark in November and now have six months to appeal the initial decision.They planned for the name to be trademarked on makeup and acne skincare, footwear and clothing, keyrings, stickers, hair decorations and brushes.The Daily Mail contacted the Beckhams' representative for comment.Earlier this year, proud mother Victoria revealed Harper's 'really bad' battle with acne had inspired the teen to launch her very own beauty brand.Appearing on Emma Grede's podcast Aspire, Victoria explained: 'She came to me two or three years ago and she was really struggling with her skin.'She used to have beautiful skin, but like all young girls she was enticed by beauty brands and she was putting a lot of product on her face that was not suitable for her skin and consequently ended up going to see a dermatologist because her skin was really, really bad.'Victoria detailed her own battles with acne and said she could relate to her daughter's struggles: '[Harper] said, "I want to create a brand because I know what I want and I don't want other people to have to go through what I have been through."'The former Spice Girl said the ambitious teen even approached her with PowerPoint presentations in the early stages of getting her beauty line off the ground.'One [PowerPoint] about this brand that she wanted to create because she was struggling with her skin,' she added. 'And the other one was a reason as to why I should let her have a perm'.Victoria continued: 'I'm so proud of all my children, but you know Harper is very ambitious, she's very appropriate but I don't know what I expected to be honest.'I mean, she's been sitting on my lap taking part in beauty development meetings ever since she was little.'The business-savvy family have long protected the rights to their children's names, with Victoria famously registering Harper's name for use in a range of branded products, including makeup, toys and clothing when she was just five years old.VALENCIA FURY Valencia Fury told viewers on Monday she's 'so obsessed with makeup' in the Instagram video shared by her parents, while urging followers to 'get down to their local Superdrug stores'Valencia Fury told viewers on Monday she's 'so obsessed with makeup' in the Instagram video shared by her parents, while urging followers to 'get down to their local Superdrug stores'.Beauty and hair products from Valencia's Fantasy Cosmetics collection with the high street brand range between £1 and £3.Tyson proudly wrote: 'Congratulations to my baby girl Valencia on her collaboration with @superdrug she is made for it. My little Bette Davis.'The eight-year-old said in the clip: 'You won't believe what I got in this box! Hi, I'm Valencia Fury, I'm eight years old and I'm obsessed with makeup.'Superdrug have sent me their fantasy range designed for kids like me. The fantasy range has loads of stuff like hair accessories, lip balm, jewellery - everything that I love.'My head is exploding because of how much they gave me. Get down to your local Superdrug store to get all of this!'TOWIE icon Gemma Collins commented: 'She really is the star of the show', as Paris quipped: 'She's a diva lol'.As well as Valencia, Tyson and Paris share Venezuela, 16, Prince John James, 14, Prince Tyson II, nine, Adonis, seven, Athena, four, and two-year-old Prince Rico.Yet it was 'star of the show' Valencia who was a hit with fans of their family Netflix show At Home With The Furys. Fans lauded Valencia as the 'most grown up little girl ever' as she stole the show with her funny moments. Her older sister Venezuela, who married husband Noah Price in May, has also cashed in on her parents' fame, landing a string of magazine deals.She is already carving out an impressive online presence through documenting her new married life as Mrs Price on TikTok.Meanwhile, aside from being the wife and mother of the household, Paris has made an impressive solo career through brand deals, book releases and social media endorsements. PRINCESS ANDRE The influencer, 19, is set to launch a cosmetics brand in a bid to carve her own image away from mother Katie - but in the meantime, Princess has joined forces with high street giant SuperdrugPrincess Andre, whose parents are Katie Price and Peter Andre, has been setting her sights on becoming the UK's answer to Kylie Jenner with her own billion pound makeup empire.The influencer, 19, is set to launch a cosmetics brand in a bid to carve her own image away from mother Katie - but in the meantime, Princess has joined forces with high street giant Superdrug. The teenager landed a huge beauty deal with Superdrug for the second year running as she promoted their affordable cosmetic products. She has been busy promoting a number of their products from an exclusive £16 Morphe Love Byte Eyeshadow Palette to the £9.99 Maybelline Matte and Poreless Foundation. The model, who has also worked with Morphe and Revolution and has her own reality TV show called The Princess Diaries, this month announced a new business venture as she teased the launch of her makeup brand, By Princess. An insider told The Sun: 'Princess has got ambitions of being the next Kylie Jenner. 'Everyone's been saying they can see that happening, with her own TV show and a makeup range coming out. She also has lots more deals in the pipeline to consider.'KYLIE JENNER The brand took in over $300million in revenue during its first year and evolved from a small player into a major industry mover and shakerKylie Jenner's beauty brand Kylie Cosmetics was an instant, huge success from its November 2015 launch with the debut of 15,000 Lip Kits, priced at $29 each, selling out in under a minute.The brand took in over $300million in revenue during its first year and evolved from a small player into a major industry mover and shaker.By 2018, the brand's worth had grown to a reported $900million and Kylie was well on her way to becoming a billionaire.In 2020, Kylie finalized a deal to sell a 51 per cent majority stake in Kylie Cosmetics to Coty Inc for $600million. She remained involved in creative and marketing aspects of the company.Kylie, who has been in a relationship with Oscar-nominated actor Timothee Chalamet for three years, told Vanity Fair that she was stressed out after launching Lip Kits. She said she couldn’t keep up with the demand.'It wasn’t very exciting for me for the first year because I was so stressed out that everyone would harass me on Twitter at the time because they couldn’t get a Lip Kit,' she said in the interview. 'I couldn’t handle it because I really wanted to just make everyone happy.'Speaking during an episode of the SmartLess podcast, per People, her mother Kris Jenner added how Kylie approached her one day in 2015 with the idea of developing her own brand. Kylie was just 17 at the time.'She goes, "Mom, I know what I want to do for the rest of my life, and it's beauty. And I want to, you know, do this Lip Kit, and now you've got to take this and run with it and figure out how to make it,"' she recalled.The momager then revealed she 'contacted some people' to bring the idea to fruition and developed a marketing plan with Kylie.'I said, "So, what are we doing about the marketing?"' Kris recalled telling her daughter. 'Like, you know, we need an ad in People Magazine, and we need to have a billboard.'The family matriarch said Kylie responded in a calm and collected manner.Kris said: 'She goes, "Are we okay, mom? Like, I know what I'm doing. Just relax." And I said, "I can't relax. You just spent every dime you've ever made on Keeping Up With The Kardashians to start your own brand by yourself with your own money. And I'm a little nervous. Mom's a little... You know, you're 17 years old, so what are you doing?"'But Kylie convinced her nervous mother that she was prepared. 'I'll never forget the morning she launched her brand, which was the first time she disrupted an entire beauty business,' Kris continued.'She pressed send on the link to go buy this and put a post out. "Go buy my Lip Kit."'HAILEY BIEBER Hailey, who initially launched the brand in 2022, will also act as a strategic advisor to the combined companiesOne of the world's most popular 'nepo babies', Hailey Bieber, 29, became a billionaire after setting up and selling her successful makeup and skincare brand Rhode to e.l.f. Beauty in May 2025.Hailey, who initially launched the brand in 2022, will also act as a strategic advisor to the combined companies.The 29-year-old entrepreneur told WSJ. Magazine for the Innovators issue that most of the money from the sale is going to her child.She has one-year-old son Jack Blues with husband of seven years, Justin Bieber.'I want to preserve that for my son's future. It's an amount of money that I have not dealt with before, so I just want to be smart with it,' Hailey said. The Vogue supermodel then added: 'I would like to invest it wisely.'Hailey has enjoyed huge success with Rhode, and the model explained why she decided to launch her own company, rather than working with an existing brand.Hailey - who has been married to Justin since 2018 - shared: 'I had lent my name enough times to see how it benefited that company. I knew for a fact that if I'm doing this, I have to be the majority owner.'Meanwhile, Tarang Amin, the CEO of e.l.f. Beauty, was impressed by Rhode's growth in a relatively short period of time.The e.l.f. Beauty boss admitted to being shocked by the sudden rise of the Rhode brand, explaining that the 'level of disruption' caught his attention.He told CNBC in May: 'I've been in the consumer space 34 years, and I've been blown away by seeing this brand over time. In less than three years, they've gone from zero to $212million in net sales, direct-to-consumer only, with only ten products. I didn't think that was possible.'So that level of disruption definitely caught our attention.'LILA MOSS The young model became a brand ambassador three years ago, and was immediately lauded for its media impact value (MIV) generated - a metric used by brands to measure success across online, social and print channelsWhen your mother is Kate Moss, you're sure to have some of the greatest beauty contacts at your beck and call.So it's no wonder that the 23-year-old has already secured a deal with the luxurious Yves Saint Laurent Beauty US.The young model became a brand ambassador three years ago, and was immediately lauded for its media impact value (MIV) generated - a metric used by brands to measure success across online, social and print channels.As per WWD, Lila's ambassadorship garnered $434,000.'I think the main lesson I've learnt is that there is no perfection with makeup, and it's more about going with what feels right,' Lila has said.'Sometimes I'm doing my makeup and end up with a happy mistake that's worked out. Going with the flow and not taking it too seriously is my favourite way to think about it. 'I think my relationship with makeup has become less intimidating. I've found what I like and how I like to use it, rather than going in blindly and experimenting a lot with things and not knowing how to achieve the look I wanted.'A beauty trend from that era that I think is slowly making a comeback is highlighter. It used to be powder, and now it's more dewy and creamy, but I definitely think we'll be seeing more of that shine.'KAIA GERBER As well as being the daughter of one of the most famous models in the world, Kaia - whose mother is runway royalty Cindy Crawford - has also recently become the face of massive beauty brandAs well as being the daughter of one of the most famous models in the world, Kaia - whose mother is runway royalty Cindy Crawford - has also recently become the face of massive beauty brand. In December, it was revealed that the 24-year-old was to become NARS Cosmetics' newest global ambassador.'If I could only wear one makeup brand for the rest of my life, my answer has always been the same: Nars,' she gushed in a Harpers' Bazaar interview.'It's so great to work with a company that you genuinely love the products of, and it's a total pinch me moment getting to be on set and seeing all the products in front of me.' The company's founder, François Nars, was also full of praise for the young model, telling the outlet: 'Kaia is a true beauty, a supermodel of today who carries with her the spirit of another era.'Working with her on this campaign felt like stepping back into the age of the original icons. Those supermodels were more than faces; what I always loved about them was their joy. Most importantly, they gave everything in front of the camera, pouring their energy into creating the most beautiful images possible.'Photographing her was like reliving the magic - one of the very things that made me fall in love with this industry in the first place.'While Kaia is surely in no need of money - her father's net worth is an estimated $400million, according to the Times - she is sure to make even more cash with the NARS signing. The exact details of her earnings are not known, but insiders say beauty contracts can earn 'millions' annually.Speaking to Allure, one talent agent shared that an A-lister can 'command at least $15million' for a fragrance or skin-care contract, while 'makeup gigs are usually shorter due to the changeable nature of trends'. LILY-ROSE DEPP The star, 27, was in her first Chanel campaign aged just 16, and has stayed a 'muse' for the brand sinceWhen your mother is a modelling VIP and your father is a Hollywood legend, it's tough to think you could soar any higher.But Lily-Rose Depp - whose parents are Vanessa Paradis and Johnny Depp - has managed to land impressive roles on the big screen and in glossy magazine pages alike.The star, 27, was in her first Chanel campaign aged just 16, and has stayed a 'muse' for the brand since. She was the Maison's youngest ever global ambassador, and, it is thought she is making a large bulk of an estimated £2.3 - £3million fortune through the luxury brand, as per Yahoo! Finance.In 2025, she told Harper's Bazaar: 'I've been working with Chanel since I was 15, which is insane. I'm 26 now, so it's been 11 years. 'It's something I've always been familiar with and that I've always admired, through my mum and looking up to the woman that she is and wanting to dress like her and look like her when I was a kid. Chanel has always been inextricably linked with that.'LOURDES LEON It is estimated that Lourdes Leon, 29 - pop star Madonna's eldest child - is worth some £7.5millionIt is estimated that Lourdes Leon, 29 - pop star Madonna's eldest child - is worth some £7.5million. And according to Yahoo! Finance, modelling makes up a fair bit of the singer's income, and she has had fashion collaborations with Savage x Fenty, Burberry and Mugler.However, she has also made a foray into the beauty industry when she became one of the faces of Make Up For Ever in 2023, particularly touting its foundation. It's not the star's first foray into makeup. In 2011, at just 14, she released her own beauty line, titled Material Girl Beauty.