The Most Promising Black Friday Deals We’re Already Eyeing

Every product was carefully curated by an Esquire editor. We may earn a commission from these links. Here’s how we test products and why you should trust us.Apple/New Balance/Levi's/J. Crew/Therabody/The North Face6 min readThanksgiving is coming up fast. We hope, for the sake of your wallet, that you’ve already booked your flights. Airfare prices are enough to make us consider driving. The prices are so insane that we’re already thinking about Black Friday—skip the food and family and whatever we’re thankful for. Our wallets are begging for some deals.But it turns out, you don’t have to wait until after Thanksgiving to score some great discounts. Plenty of brands have already kicked off early sales, giving us a preview of what’s to come. Below, we’ve rounded up the deals live now, along with the brands and products we’re hoping to see marked down when the big day arrives.Amazon​Black Friday used to be a big in-person event where people would get into physical altercations over the last shirt on the rack at the mall, but now it’s more of a month-long thing that happens mostly online. And when it comes to online shopping, there’s one mega-retailer we all know (and love to hate, or hate to love): Amazon. It’s no surprise that Amazon is one of the main places we’re looking for deals, and there are already some nice markdowns on Apple tech, watches, and Lego sets. We’re waiting to see if Bezos and his team slash the prices on Kindles, vacuums, and big-ticket furniture.Brooklinen​You probably need new sheets, so get them for a fraction of the price. Brooklinen is offering up to 75 percent off last-call items as well as a sitewide 25 percent discount through December 2, and its sale section includes the bath towels Commerce Editor Luke Guillory named “the perfect waffle towel.”Brooks Brothers​Nobody does old-school prep quite like Brooks Brothers. The brand has been nailing collared shirts, classic knits, and crisp chinos since 1818. The site’s sale section is stocked with discounts well over 50 percent—and we’re hoping there’s a sitewide sale in the near future.Cozy Earth​Cozy Earth is a brand that lives up to its name. Our editors compared the brand’s Home Award-winning comforter to sleeping on a cloud. The brand is currently having a 25-percent-off early Black Friday sale, so it’s time to treat yourself to a pair of seriously soft pajamas—or get them as a gift for someone else. After all, the holidays are right around the corner.Dyson​If you’re looking for a new vacuum, just buy the Dyson. Sure, they’re more expensive than most other vacuums, but that’s because you get what you pay for. They go on sale sometimes, but rarely like this.Filson​​While we’re still waiting for Filson’s annual Black Friday sale event to kick off (last year we saw some great discounts of up to 40 percent), the brand’s outlet section is full of styles and gear up to 30 percent off. Need a weatherproof duffel bag? Filson has one on sale.Herman Miller​You know what will make working from home endlessly more enjoyable? A chair that doesn’t destroy your back. Our editors swear by Herman Miller chairs, and they’re all on sale. Take 25 percent off everything for Black Friday right now.Hoka​Whether your 2026 goals involve running a marathon or your sneakers simply need an upgrade, check out Hoka’s rare sale. Sign up as a Hoka member (in other words, give them your email), and get 10 percent off your next order in return.Huckberry​Right now, Huckberry has markdowns on a range of durable clothing and gear from brands like Flint and Tinder, Carhartt, and Patagonia (as well as Huckberry brand products), and we’re waiting to see what else goes on sale for Black Friday.J.Crew​We’ve gotta give J.Crew some credit: It’s one of the best mall brands for guys who want to look good without spending a fortune. The retailer has one of the most robust sale sections, and right now you can take 20 percent off $200 or more, 25 percent off $300 or more, or 30 percent off $500 or more with code SHOPMORE.Levi’s​While we’ve found some excellent Levi’s discounts on Amazon, they’re limited to a handful of cuts and washes. If you have a preferred style that’s not stocked by Bezos and Co., your best bet is shopping directly from the source while everything is 30 percent off sitewide.Lululemon​It’s rare for Lululemon to have a sale, but every Black Friday we’ve been pleasantly surprised with the markdowns that go beyond its general We Made Too Much section, giving you the chance to save on joggers, sweat-wicking workout shirts, and tons more.Nordstrom​​Nordstrom might be best known for its summer Anniversary Sale, but the department store also holds a pretty darn good Black Friday event. In the past, we’ve seen big-name brands like Bonobos, Land’s End, Adidas, and Nike get marked down, and we’re already seeing deals on luxury cologne brands like Montblanc and Maison Francis Kurkdjian during Nordstrom’s early Black Friday sale.Ralph Lauren​From polo shirts to cozy knitwear, Ralph Lauren is known for timeless American style that’s a step above mall mainstays like J.Crew and Banana Republic (in both price point and elegance). We’re excited to see what this year’s Black Friday sale brings; we’re hoping for great deals on some of the brand’s beloved classics like the iconic polo shirt.REI​REI is famous for closing all of its stores every Black Friday as part of its Opt Outside event—but from November 13-23, you can score deals online during REI’s annual Holiday Sale. We’re hoping the outdoor emporium will once again offer generous discounts on past-season styles, and we’re prepared to see a slew of exclusive discounts reserved for REI Co-op members.Saatva​We’re not exaggerating when we say we’ve tried every mattress on the market. You can (quite literally) rest assured that we know what we’re talking about when it comes to the best beds to buy—and Saatva’s are some of the best. Commerce editor Luke Guillory raves about the Classic mattress, while editor-in-chief Michael Sebastian marvels over the way the Rx handles aches and pains. By shopping through our links, you can get an exclusive 20 percent off mattress purchases over $1,000, through December 1.Therabody​Whether shopping for yourself or your friend who just ran a marathon, these deals are worth a look. Last year, dozens of Therabody products, including a range of Theragun massage guns and recovery boots for runners, were marked down, so we’re hopeful that will happen again this time around. For a winning gift, pick up this TheraFace tool.The North Face​The North Face has plenty of discounts lurking on its site. It’s hard to beat these jacket discounts—one of our all-time favorite puffer jackets, The North Face’s 1996 Retro Nuptse Jacket is marked down in select colorways—especially if you’ve been meaning to replace your puffer.Todd Snyder​Todd Snyder’s Black Friday sale event is already live, and it includes markdowns on dress shirts, sweaters, sport coats, and other styles we love from the modern menswear brand.Vuori​Versions of our favorite Sunday jogger are currently discounted at Vuori’s low-key sale. You can save up to 50 percent on your athleisure restock, but don’t delay. Many colorways and sizes will sell out fast.Walmart​Odds are you’ll be shopping for a few boring everyday essentials along with the more exciting stuff. Our philosophy? It never hurts to save on things you already need. You can find steep discounts at Walmart, whether you’re after a new laptop or some upgraded kitchen appliances.Wayfair​Known as a one-stop shop for all things home, Wayfair makes it easy to furnish your space without draining your bank account. While we wait for the big Black Friday deals to drop, you can take up to 60 percent off during Wayfair’s 72-Hour Clearout sale event. Go for the platform beds and sprawling sectionals while they’re hundreds off.West Elm​The home retailer’s sale section currently has tons of markdowns on furniture, decor, and other homewares, making it easy to affordably spruce up your space. And if you still don’t have a matching set of plates, you have no excuse.