The mom-influencer boom is filling a workplace void

It’s become an unfortunate yet well-documented truth that having a baby can impact a woman’s career. A 2025 survey found that 87% of working mothers say they’ve missed promotions or opportunities due to becoming a mom, while 90% of mothers said they had to adjust their career path because of parenthood with 59% changing industries altogether.  Enter: family influencing, an immersive and sometimes lucrative career path that is surging in popularity among women post-baby. According t...