The midterms’ biggest branding trend? Centrism

When Griffin Glaze, a graphic designer, got the job to design James Talarico’s campaign branding, she had just 10 days to do it. Talarico, a Texan who is running for a seat in the U.S. Senate, wanted something that looked unique and nonpartisan. “A lot of what they were looking for was something that felt different,” Glaze tells Fast Company. The North Carolina designer came up with a visual identity inspired by hand-painted signage at Baptist churches, with texture and imperfection des...