The LA28 typography is made of 4 custom fonts

The last time Los Angeles hosted the Olympic Games, designers had a relatively simple typographic system. It used the italic sans-serif Univers 66 as its logotype along with a blocky stencil-style “LA84” mark that appeared on venue and urban signage. More than 40 years later, the 2028 Los Angeles Games will use an entire bespoke four-font book. The typeface of the 2028 Games brand and design system developed by Koto Studios is called LA28, and it’s inspired by strip mall sig...