The Kingsland Shoe Project Launches Officially Licensed NBA Shoe Trees

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Postmedia has not reviewed the content. by Business Wire The Kingsland Shoe Project Launches Officially Licensed NBA Shoe TreesAuthor of the article:Fresh Flow™ Shoe Trees debut in eight NBA team editions, bringing a modern approach to shoe care ahead of the 2026-27 seasonTHIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountLOS ANGELES — The Kingsland Shoe Project (KSP), creator of Fresh Flow™ Shoe Trees designed for the way people wear, store, and travel with shoes, today announced eight officially licensed NBA team editions in collaboration with NBALAB.The new collection brings Fresh Flow’s modern approach to shoe care to fans of the Boston Celtics, Chicago Bulls, Golden State Warriors, Los Angeles Lakers, New York Knicks, Oklahoma City Thunder, Philadelphia 76ers, and the San Antonio Spurs. The brand also introduced four new colorways: Cloud White, Sky Blue, Walnut Brown, and Fairway Green. According to the U.S. Bureau of Labor Statistics, Americans spend about $460 a year on footwear, making shoe care an important part of protecting that investment. Fresh Flow™ Shoe Trees reimagine the traditional shoe tree with a patented, lightweight, single-mold airframe made from ABS plastic, plus 11 air chambers engineered to help shoes maintain their shape while promoting airflow after wear, reducing moisture and bacterial growth. Now, Fresh Flow™ Shoe Trees bring this functionality to sports and sneaker culture with officially licensed, branded NBA team logos and colors, and new colorways for shoe lovers, business travelers, footwear enthusiasts, athletes, and families.This advertisement has not loaded yet, but your article continues below.Shoe Care Finally Gets a Color PaletteGet the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againFounded in 2022 by brothers Ryan and Garrett Jamison, The Kingsland Shoe Project has sold more than 300,000 pairs of Fresh Flow™ Shoe Trees and quickly built a following among sneaker lovers, business travelers, families, and weekend athletes. Ryan and Garrett, a former professional basketball player and collegiate volleyball player, respectively, helped turn the founders’ sports and media connections into an introduction to NBALAB, leading to officially licensed NBA team editions of Fresh Flow™ Shoe Trees. The partnership expands KSP’s modern approach to shoe care for basketball and sports fans, sneaker lovers, travelers, shoe lovers, families, and more.“During my basketball career, I was constantly buying new shoes because they just wouldn’t hold up,” said Ryan Jamison, co-founder of The Kingsland Shoe Project. “That experience led my brother and me to rethink the traditional shoe tree we grew up with for the way people wear and care for their shoes today. Seeing Fresh Flows connect with shoe lovers has been incredibly rewarding, and now bringing it back into basketball through our NBA partnership is a full-circle moment for us.”“NBALAB looks for unique products that give fans new ways to connect with the teams they love,” said Billi Kid, Co-Founder and Chief Creative Officer at NBALAB. “Fresh Flow™ Shoe Trees bring team identity to an everyday part of caring for footwear in a way that feels natural to basketball and sneaker culture.”The NBA team editions and new Fresh Flow colors will be available through The Kingsland Shoe Project’s online store and select retail channels.About The Kingsland Shoe ProjectThe Kingsland Shoe Project is a Los Angeles-based footwear care brand reimagining the traditional shoe tree for the way people wear, store, and travel with shoes today. Its flagship product, Fresh Flow™ Shoe Trees, feature a patented, size-specific airframe that supports a shoe’s natural shape while promoting airflow as it dries. The Kingsland Shoe Project also offers shoe care products and custom-branded Fresh Flows for companies, teams, clubs, and retailers. Learn more at TheKingslandShoeProject.com.The NBALAB is a disruptive research and development incubator focused on innovative design, imaginative concepts and strategic partnerships. Founded in 2015 to facilitate product expansion for the NBA’s Global Licensing Group, the NBALAB experiments with a variety of consumer goods as well as new product categories in collaboration with hand-picked companies and individuals who are making noise in their respective fields. NBALAB also manages the NBA’s officially licensed court upcycling program: NBA Reclaimed. To learn more, visit www.NBALAB.com. © 2026 NBA PROPERTIES INC. ALL RIGHTS RESERVED.View source version on businesswire.com: This advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. 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