‘The Human Side of M&A’: New framework evaluates cultural factors following billion-riyal deal failure

Dr. Mohamed Youssef has introduced a new framework called "HumanCorp Due Diligence" to better assess the cultural and human elements involved in mergers and acquisitions, especially in the Arab region. This initiative comes after a billion-riyal deal failed due to cultural misalignments. The framework aims to provide a more comprehensive evaluation of the human aspects that often determine the success of such corporate transactions. This new approach could revolutionize how M&A deals are managed, emphasizing the importance of cultural compatibility to prevent future failures.