The Hoka and On Early Black Friday Deals Worth Shopping This Year

The popular sneaker brands Hoka and On are having early sales ahead of Black Friday Models from both brands that Women’s Health editors love are on saleTwo standout deals: The On Cloud 6 is 31 percent off, and the Hoka Clifton 10 is 35 percent offIf a fresh pair of walking shoes is on your wish list, chances are Hoka and On have both caught your eye. The two brands have earned plenty of fans, and both are offering early Black Friday deals worth taking a look at if your shoe rotation needs a fresh pair (or two!) added to the mix. But which brand should you go with? Ultimately, the best pick for you comes down to how much cushioning and support you want, plus the fit that feels best on your feet.Both brands make sneakers that can take you from your daily walk to a full day of errands. Hoka is known for its plush cushioning and rocker-shaped soles, while On offers a range of cushioning levels and its signature CloudTec technology. Each has multiple models to choose from, so it’s always worth comparing individual shoes rather than assuming every pair from one brand will feel the same.Shop Hoka If You Love a Cushioned RideThe brand’s thick, supportive soles are a draw for walkers who want a soft feeling underfoot. The Clifton 11 is WH’s best overall Hoka walking shoe: Associate Style and Reviews Editor Shannen Zitz says its “supportive yet flexible cushioning” gives her a spring in her step.Since the Clifton 11 was just released earlier this year, now’s the time to pick up a pair of last year’s model, the Clifton 10, at a 35 percent discount. Editors loved this shoe just as much.For longer walks, consider the Arahi 8, which offers a firmer feel and stability. Fitness editor Cori Ritchey praises its “well-balanced cushioning,” noting that it feels plush without compromising her stability on long walks or runs.Best Hoka Early Black Friday DealsBest Long-Distance Hoka Walking ShoeBest Hoka For Plantar FasciitisShop Hoka Early Black Friday DealsShop On If You Want Different Cushioning OptionsThe Cloudrunner 3 offers a medium level of cushioning and is WH’s best overall On walking shoe. Executive Health and Fitness Director Jacqueline Andriakos found it “firm and supportive (and not overly cushioned).”For travel and casual walks, the lightweight Cloud 6 is a breathable, easy-on option. The trade-off: It offers less arch and ankle support than a more structured shoe, so it may not be the best fit if stability is a priority.Best On Early Black Friday DealsBest On Sneaker for Cross-TrainingMost Lightweight On SneakerShop On Early Black Friday DealsWhether you’re leaning toward Hoka’s plush cushioning or On’s range of supportive styles, the best deal is on a pair that feels good on your feet. We’ll keep this story updated with the latest brand sales, so check back as you shop.Natascha is an editor and writer covering health, fitness, and the ways people move through the world. She’s been a NASM-certified personal trainer for more than a decade, with a background in functional strength training, corrective exercise, nutrition, and behavior change. She has additional CES, CNC, BCS, and SFC certifications. She is also a level-2 certified Spinning instructor. Her work has appeared in Bicycling, Runner’s World, and other outlets, and her experience spans both editorial and hands-on work across the fitness industry. Whether she’s writing about training, health, or performance, she’s most interested in making complicated topics useful, approachable, and helpful. She is currently the fitness and reviews editor for Women’s Health.