The greatest mistake in AI transformation: automating what you should eliminate

Leaders love quick wins. When AI lands in their organization, the instinct is immediate: find repetitive tasks and automate them. Speed up invoice processing. Summarize customer emails. Route support tickets. As a result, metrics improve. Time savings appear. Progress feels real. But this is the biggest and most common mistake I see across industries: Companies are using artificial intelligence to accelerate workflows they should be eliminating. The result is faster versions of legacy process...