The Functional Mushroom Market Is on Track to Double — and Most Consumers Are Still Flying Blind
As the global functional mushroom industry races toward $65 billion by 2030, a new wave of platforms is emerging to help buyers separate premium extracts from overpriced fillers. Five years ago, functional mushrooms were a curiosity confined to specialty health stores and biohacker forums. Today, they occupy prime shelf space at Whole Foods, CVS, and […]
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