The first and last 3 minutes: How great storytellers win and keep attention

Think about the last business presentation you attended. Chances are the speaker spent hours preparing slides, polishing statistics, and rehearsing the main points. But how did the presentation begin? With a lengthy introduction, a list of credentials, or a few words thanking everyone for attending? Those opening moments may have cost the speaker the audience’s attention before the presentation even began, and that speaker may have lost the opportunity to make a lasting impression. After y...