The executive behind M&M's says this is marketing's most overlooked skill

Rankin Carroll, Mars' chief brand officer, is making waves by stressing that entertainment is often the most underappreciated aspect of marketing. He points to successful campaigns like Snickers' UEFA Euro 2024 partnership as prime examples of how integrating entertainment can boost brand engagement. This insight matters because it underscores the need for brands to blend fun and creativity with their marketing strategies, potentially leading to more resonant and memorable consumer interactions. Carroll's perspective suggests that brands should focus more on crafting entertaining experiences to capture and retain audience attention.