‘The end of the road’: the man on a mission to take Barcelona back from overtourism

José Antonio Donaire is not against tourists but wants to return the city to its residents – and he is starting with its most iconic marketAfter decades of relentlessly marketing their vibrant Mediterranean city, the Barcelona authorities have appointed a man on a mission to say “no more” – and, he says, to return its most iconic market back to local residents.Last year, the Barcelona area last year attracted 26 million visitors, up 2.4% on 2024. The appointment of José Antonio Donaire as the ci...