The creative economy’s greatest competitive advantage

Today, most of the conversations about the future of the creative industries have focused on what technology will make possible. The more important question is what the future will require from the next generation of talent. Artificial intelligence is changing more than how creative work gets done. It is changing what employers expect from the people entering the workforce. According to PwC’s newly released 2026 Global AI Jobs Barometer, entry-level jobs most exposed to AI are now seven...