The Cloudflare toggle that's blocking your brand from ChatGPT

Originally published on the Brandswarm blog. We build Brandswarm. It's a SaaS that tracks how AI assistants describe your brand — ChatGPT, Claude, Perplexity, Gemini, AI Overviews. The product is supposed to be the canonical place a marketing team comes when they want to be visible to AI search engines. An hour ago we discovered, while auditing our own setup, that we were ourselves invisible to ChatGPT. Cloudflare — our CDN — was silently blocking GPTBot, ClaudeBot, Google-Extended, Perplexit...