The Biggest Early Black Friday Deals on Gear, Grooming, Fitness, and More

5 min readBlack Friday lands on November 27, but some of our favorite retailers are already kicking off their holiday sales.We're tracking the biggest discounts on running shoes, fitness equipment, grooming essentials, mattresses, and more from brands we love.We’ll keep this post updated as more of our favorite Black Friday deals get announced.BLACK FRIDAY IS still a few weeks away, but that doesn't mean you have to wait until Thanksgiving to start saving. Some of our favorite retailers are already rolling out their holiday deals, and if you've been waiting for the right time to upgrade your running shoes, invest in a better mattress, or finally pull the trigger on that piece of gym equipment, this might be it.Of course, with just about every retailer advertising some kind of Black Friday sale, figuring out which ones are actually worth shopping can get overwhelming pretty quickly. That's where we come in. At Men's Health, we're always keeping tabs on the best gear, grooming essentials, workout apparel, and everyday upgrades for guys, and we've rounded up the Black Friday promotions worth knowing about this year.Below, you'll find a running list of sales from some of our favorite brands and retailers, including discounts that are already live and others coming later this month. We'll continue updating this story as more deals are announced, so keep checking back as we get closer to Black Friday and Cyber Monday.The Best Black Friday Deals of 2026Adidas: From November 20 to 28, save up to 50 percent on select styles, followed by 40 percent off with a promotional code (TBD) from November 29-December 2.Altra Running: From November 27-30, save up to 40% on select running shoes and styles.Amazon: Amazon's early holiday deals are already rolling in, with savings on tech, fitness equipment, grooming tools, and more ahead of its main Black Friday event.Aviron: Save up to $1,400 on select rowing machines, treadmills, and exercise bikes during the brand's Black Friday sale, with guaranteed pricing through November 30.Backcountry: Save up to 60% on select outdoor gear, winter jackets, and technical apparel during the retailer's Black Friday sale.Bear Mattress: Now through November 29, take 35% off sitewide with code BF35, plus free sleep accessories with qualifying mattress purchases.Best Buy: Early deals are already live, with new doorbusters every Friday and the main Black Friday sale running November 19-28.Bowflex: Now through November 14, save up to $1,200 on select home fitness equipment, plus free shipping on qualifying purchases.Brooklinen: From November 17-December 2, take 25% off sitewide and save up to 50% on select bedding bundles.Brooks Running: Starting November 20, score additional discounts on running shoes like the Glycerin Flex, Glycerin Max 2, and Adrenaline GTS 25, with deals running through December 11.Casper: Now through December 2, take 30% off select mattresses and 35% off qualifying bundles.Columbia: Save up to 40% on select jackets, fleece, hiking apparel, and other cold-weather essentials during the brand's early Black Friday sale.Cozy Earth: From November 26-30, take 25% off sitewide, 30% off select bundles and sheets, and receive free socks with orders of $299 or more.Dermstore: Shop current skincare markdowns of up to 80% on select products, with the retailer's larger holiday beauty event expected to begin November 20.DreamCloud: Save up to 60% on select mattresses, plus an additional $100 off eligible memory foam models during its Black Friday sale.Everlane: Shop current markdowns of up to 70% on select clothing, including men's denim, sweaters, and outerwear, ahead of its official Black Friday sale.Gap: Save 40-60% on select clothing during the retailer's early holiday promotions, including men's hoodies, sweaters, and everyday essentials.Helix Sleep: Now through November 29, save up to 30% on select mattresses with codes BF20, LUXE25, or ELITE30, depending on the mattress collection.Hoka: Shop current markdowns of up to 37% on select running shoes and apparel while the brand's official Black Friday deals are still to come.J.Crew: Shop current discounts of up to 40% on select men's sweaters, jackets, shirts, and other fall staples ahead of Black Friday.Leesa: Take 25% off select memory foam and hybrid mattresses during the brand's Black Friday sale.Levi's: Levi's has recently offered 30% off qualifying orders of $125 or more, with its official Black Friday promotions still to be announced.Macy's: Now through November 26, shop rotating holiday promotions, including up to 70% off select merchandise during its November 13-19 early Black Friday event.Madewell: Take an extra 40% off select sale merchandise with code SALEONSALE, with additional Black Friday promotions still to come.New Balance: From November 8-11, save up to 30% on select sneakers, running shoes, and apparel with code NOVEMBER.NordicTrack: From November 24-30, save up to 30% on select treadmills and other home fitness equipment.Nordstrom: From November 19-27, save up to 60% on select clothing, shoes, grooming products, and accessories during its Black Friday event.Nordstrom Rack: Now through December 1, shop Black Friday Scores featuring discounted designer clothing, sneakers, outerwear, and more.On: Save 30% on select bestselling running shoes during the brand's upcoming Black Friday sale, with exact dates still to be announced.Plunge: Through November 10, eligible subscribers can take 30% off select cold plunge systems and up to 25% off traditional saunas with code EARLYACCESS.REI: From November 13-23, save up to 25% on more than 3,000 styles, with additional member discounts and outlet promotions continuing through December 7.REP Fitness: Shop rotating Black November deals on strength-training equipment, including racks, cable machines, dumbbells, and benches throughout the month.Rogue Fitness: Shop the brand's Matte Black November event for rotating equipment discounts, qualifying weight deals, and $5 shipping on five or more eligible items.Saatva: Now through December 1, save an exclusive 20% on eligible mattress orders of $1,000 or more through participating links.Samsung: Now through November 30, shop Black Friday discounts on select TVs, smartphones, smartwatches, tablets, and home appliances.Target: From November 22-29, shop Black Friday deals on electronics, fitness equipment, grooming essentials, and more, with Cyber Monday offers to follow.Therabody: From November 19-December 5, save up to 44% on select recovery tools, with even steeper discounts expected November 27-30.Titan Fitness: Save up to 65% on select squat racks, benches, functional trainers, and other home gym equipment during its early Black Friday sale.Under Armour: Shop early Black Friday markdowns on select running shoes, training apparel, and other workout essentials, with savings varying by item.Ulta Beauty: Shop early Black Friday discounts of up to 50% on select beauty and grooming products, including razors and personal-care essentials.Walmart: Early Black Friday deals run November 12-15, followed by the main sale November 23-29 and Cyber Monday deals November 30-December 2.Wayfair: Save up to 70% during its November 12-19 early sale, followed by discounts of up to 80% and free shipping sitewide from November 19-December 2.Josiah Soto is a commerce editor and writer at Hearst Magazines, where he covers skincare, grooming, beauty, and style for Men’s Health, Prevention, and BestProducts.com. With a particular passion for skincare and the ingredients behind his favorite products, he keeps readers up to date on the latest beauty launches, grooming essentials, and fashion trends worth knowing about. He also contributes to Runner’s World and Popular Mechanics, covering everything from emerging style trends to running gear and lifestyle products. In another life, Josiah was an editor at ThePioneerWoman.com.Ryan Brower is the Senior Gear and Reviews Editor at Men’s Health, where he tests the best products in outdoor gear, tech, running shoes, and more. He has written about the outdoors for nearly two decades and was previously the Managing Editor, Content Performance at Gear Patrol. He holds a B.A. in Sport Management and is a Certified Beer Server, having previously covered the craft beer industry. Ryan currently lives on the water in New Jersey with his wife and their dog.